That was the title of an article I wrote about author’s who after having written a book, abandon it – that is they do no follow-through marketing. The title was designed to quickly grab a potential reader’s attention and make them wonder, “Do author’s really abandon their babies? I want to find out!”
That's the first key to a successful book title, it must grab the reader’s attention, then along with a riveting book cover graphic create enough interest so the reader picks up the book. Next, a benefit-laden back cover blurb and grab-you-by-the-throat inside material that creates an overwhelming desire to buy the book, which is the final action in the sales cycle.
You may already have heard of the acronym AIDA (Attention, Interest, Desire, and Action). AIDA is also a good basic strategy for determining your book’s title.
What will grab the reader’s attention, pique their interest, create and overwhelming desire to buy the book, and with help from the back copy blurb cause them to take action and buy the book? That is your mission in constructing the book title.
Create at least 50 different potential titles for the book. According to French philosopher Emile Chartier, “Nothing is more dangerous than an idea when it is the only one you have.” You may come up with a great title right away, but you should still come up with 49 more great titles – all right, at least ten more great titles. Get feedback and ideas from everyone you know. I’ll bet when you hear or discover the right title it will hit you like a ton of bricks. You'll know instinctively when the title is right.
Another acronym, KISSU, is another good strategy for determining a book’s title. KISSU stands for: Keep It Short, Simple, and Understandable.
A good title, like a headline in a newspaper, should be between five to seven words. For non-fiction books, focus on the main topic or subject of the book as an early keyword in the title. For fiction books, mold the logline, that one sentence description that might eventually appear in TV Guide when your book finally becomes a late night movie, into a tantalizing title for the book.
The KISSU method also works admirably in getting e-mails opened where you may only have 140 – 180 characters for your subject line and you need to quickly entice the reader, editor, agent, or publisher to open your e-mail.
Create a title by quickly grabbing the reader’s attention, then create additional interest with a subtitle or book graphic, ratchet up their desire a few notches with a benefits laden back cover (for non-fiction books) or steal an intense, dramatic, or mysterious scene from the book (for fiction books) but most of all make sure the title is short, simple, and easily understood and your books may soar off the shelves.